How Much Does Video Production Cost?

Creating, processing and editing videos is a comprehensive procedure which requires an intricate eye for detail. It has to be done using professional-grade equipment and modern techniques.

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For such quality to come to the forefront, it becomes pertinent to seek out high-grade video production.

Let’s assess the nuances of video production and the costs associated with the process for those who are entering the industry. This information makes it easier to decide which direction to go in and how viable a solution is for one’s budget and general needs.

History Of Video Production

Before assessing present-day costs, it is best to understand pricing from the past and how it compares to today.

In the 1990s, the price was set at $1500/day (camera package) + $500/day (soundperson) + a plethora of other services (i.e. editing, lighting, etc.,) which came out to be an additional $10000-15000.

The costs have not altered as much as one would think. They are in the same ballpark.

Pricing Experience

A college student will only charge a few hundred dollars while a Hollywood professional might start talking about a six-figure contract. It is important to assess experience and notice the value being received.

Most college students will do everything for $1000. Is that what you covet?

It all comes down to the client and what they are pushing for. The mid-tier solutions will often range in that $20000=$25000 margin. Most clients should be aiming for this when deciding what is best for them and their needs.

Technology Costs

A good present-day example of technology and its costs would be 4K cameras. In fact, slow motion technology has also gained popularity and remains expensive.

For those who are hoping to add such technology into the mix, it is going to increase costs. For example, a typical camera package (HD quality) might cost $1000/day, but 4K will push up to $1600/day. These are rough numbers and each company will vary with how it structures the packages.

The purpose of this is to showcase how technology does play a role in pricing. Do take this into account.


An excellent example provided by clients in the past involves aerial shots. The average camera crew will not be able to maximize the equipment to achieve high-grade aerial shots. It is near impossible regardless of their intentions.

For those who use Hollywood as an example, it is often cited how people are paid thousands of dollars for these shots. The same applies to anyone else as well. Video production has to be seen as a collection of specialists coming together under one cloud.

Continuing with the aerial shots, a person that specializes in helicopters or related mounts will charge around $1000/day. This has to be factored in too.

This is just an example of many other specializations being brought in based on your budget (i.e. action scenes, underwater).

This information should provide tremendous value to those who are piecing together their crew. A beautiful video can be created for $5000, $10000, or $250000; it is all up to you and how things are coordinated.

Henry Smith

Amazing Advice On How To Do Video Marketing

When running a business, you have to consider how to properly promote it. If people do not hear about your business and products, you will not be very successful. If you want to be different than others you should do video marketing. The following tips can help you.

When using YouTube for posting your videos, ensure you are utilizing the editing features that the site provides. You can even add annotations on videos. You can provide a discount code, additional information or your URL this way.

Videos should not be too long. When showing your viewers how a particular product works, then you can use up to the twenty-minute allotted time to showcase all the features. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.

Engaging titles are very useful for video marketing novices. A relevant and powerful title can help draw viewers to the videos. This is what makes them more interested in the topic you’re discussing. Put in the extra time that is needed to come up with a title which is creative and relevant.

You don’t have a great deal of time to capture your audience’s attention when it comes to internet marketing. The first 10 to 15 seconds of each video should be the strongest. This is where a special point-of-view or teaser can help captivate them to watch the whole video.

Stick with the topic at hand within every video. It can be easy to go off topic if you are not prepared. Put together a detailed outline and include all the points you want to talk about. By not deviating from your plan, your video will be of much higher quality.

You can create videos to show customers how to use your products. You will be solving the problem for those that have asked about it and for people that are going to be using it in the future as well.

Remember to add an opt-in mailing list form near your video. When people see the video, they may want to learn more, giving you the best opportunity to promote your product.

Decide on a consistent tone for your marketing videos. A laugh-out-loud funny video can be equally as successful as a how to video. Take into consideration the item you are marketing and the audience you intend to reach. These qualities, as well as your image, are the most important factors for your tone.

When you go to a convention or other event, bring along the recording camera. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. You need to make sure your public talks are recorded, too.

Write a script for your introduction and closing of each video. Just state your identity, your company name and the purpose of the video. The video should end with your company name and an invitation to click a link to your site.

Use video marketing to give potential customers a more personal look at your business. Shoot videos of some behind-the-scenes action at your company, including things that might make viewers chuckle. People will appreciate the intimate look into your business.

Then collect data from the comments you receive and statistics to make your next video better. Take what you learn and improve upon your prior effort by refining your content and making your production a bit more professional.

After posting your video on YouTube, you should embed it on your site or blog. This helps viewers see the content within your web page, while also having an easy access to the actual services or products. Do not be overly concerned about the loss of views; view counts will accumulate regardless of where the video was seen.

You could create podcasts from your videos. This can help you make a little money while marketing your videos to a larger list of possible customers. Make sure the fee is quite low.

If you’re marketing to a country that speaks another language, hire a translator. Cultural nuances and differences make online translators too risky. Even a single mispronounced word can have dire implications for your message and your credibility. You will be more respected by your customers if they can understand you.

Video Marketing

You can now use these tips for video marketing. Video marketing is a relatively new tool, so make sure to gain as much knowledge on the subject as you can. If you do, you will be sure to make more profits.

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